Netflix is expanding to hotels with eight Marriott properties offering the system through in-room entertainment.
Across eight test hotels, Marriott is offering guests the opportunity to use streaming services through the in-room entertainment systems. Guests have three different streaming services to choose from: Netflix, Hulu and Pandora. If the test is successful, the chain will expand streaming services to all of its properties. The overall goal for Marriott is to reinvent their in-room entertainment services.
“We have invited leading technology companies and content providers to work with us to design the next wave in in-room entertainment focusing on on-demand programming,” John Wolf, a spokesman for Marriott, told Bloomberg News. “We are currently offering guests in eight test hotels the opportunity to stream their content through our high-definition TVs from multiple content providers.”
Guests at all Marriott hotels can currently access Netflix and other streaming services through their own devices, but this will make the process much more streamlined. It’s still up in the air, though, how the service will be billed — either on its own for a fee or combined with the cost for an elevated internet package.
With Marriott’s properties reaching across 79 countries and more than 700,000 rooms worldwide, this could mean big profits for both the hotel chain and the streaming service providers. All involved expect the move to bring in new travelers who want to experience more than regular television, as well new customers for the service providers.
[Photo: Netflix]